Friday, October 6th 2017, Brussels
09:00 - 14:00, free lunch & parking included

Let the power of magazines
amaze you at the first annual
Magazine Media Conference



Register (free registration) and learn more about the genuine assets of magazine media:

  • Magazines offer you engaged audiences.

    The power of a media brand effects the brands that advertise in it. That’s why your ad will benefit from the trust that the magazine has built up with its readers.
  • Brands use magazines’ creative possibilities to stand out.

    An ad you can smell or taste? A packshot that glows in the dark? In magazines anything that tickles the five senses is possible!
  • Magazine-makers are storytellers by nature.
They are pioneers and experts in keeping the right balance between editorial and commercial content. This is where native advertising fits in your content strategy. People love beautiful stories. And for a brand it’s great to be part of such a story.
  • Magazine ads are not intrusive: readers see them as complementary info.
The word “magazine” is derived from the French word “magasin”, a place of commerce where customers take the initiative. A shop is inspiring and not intrusive. No wonder then that magazines are the most trusted medium for consumers.
  • Cross-media solutions in magazine media enhance ROI substantially.

    The cross-media approach of magazine editors offers you more chances to reach your target groups via different platforms.

Meet our speakers

International and national speakers will guide you through these insights.

Juan Senor
Innovation Media Consulting Group

Juan Senor is a Partner at Innovation Media Consulting Group based in London. He is also a Visiting Fellow at Oxford University. As a Partner at Innovation he has directed projects all over the world helping media operations around the world to re-invent their products and stay relevant with shifting audiences. His projects with Innovation have won numerous accolades, in particular Best Newspaper Concept and Design in the World and/or in Europe continuously from 2004 to 2011.

Karen Hellemans

Karen Hellemans is Chief Marketing Officer at JBC since August 2016 and responsible for strengthening their position in the fashion industry as a ‘love brand’. Karen worked the greater part of her career at Sanoma Belgium responsible for the flagship magazine brand Libelle, as publisher women’s magazines and business director. She guided the transfer of Sanoma titles to de Persgroep in 2015. With her love for magazine media and her vast experience in the business she is a great ambassador for the medium.

François J. Mariet
Professor for Media Management
Université de Paris Dauphine, France

François J. Mariet, PhD, is a University Professor for Media Management (Media, marketing and advertising). He teaches in Paris (Université de Paris Dauphine) ; has taught in the USA and in Switzerland.

Has worked for years in media and advertising agencies (Havas, Publicis) with French and international responsibilities. Consultant to newspapers and magazines. Publishes a weekly blog for Weborama about digital transformation of media and advertising. Recently published a white paper with IPSOS and Weborama: ” Valeurs de la presse. Ses audience, ses data”. Member of the Scientific Committee of the CESP (audit and certification of media analytics and measurements) in Paris. President of the Scientific Committee of IREP (research institute for media advertising).

Jesper Laursen
Founder and CEO
Native Advertising Institute, Denmark

Jesper Laursen is founder and CEO of the Native Advertising Institute, one of the world’s leading knowledge hubs for publishers, brands and agencies wanting to succeed with native advertising. Jesper Laursen is generally passionate about building business through storytelling. He was originally a journalist but has now been working with content marketing and native advertising for more than a decade both as an international speaker and as a consultant through his businesses. He is also the founder of the content marketing agency, Brand Movers, and the journalistic production company Media Movers.


8.45 - Registrations

9.20 - Welcome by Philippe Belpaire, Chairman PubCom

9.35 -    Juan Senor

The power of magazine media

10.25 - Karen Hellemans

Ambassadress’ of magazine media

11.00 - Break

11.25 - François Mariet

Magazines in a digital world

12.15 - Jesper Laursen

Native advertising and magazines : a love affair

13.00 - Lunch

14.00 - End

The Venue

Flagey Building Brussels
Shuttles from Parking Indigo Rue de Livourne 11 – 1060 Brussels


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