François J. Mariet
François J. Mariet, PhD, is a University Professor for Media Management (Media, marketing and advertising). He teaches in Paris (Université de Paris Dauphine) ; has taught in the USA and in Switzerland.
Professor for Media Management
Université de Paris Dauphine, France
Has worked for years in media and advertising agencies (Havas, Publicis) with French and international responsibilities. Consultant to newspapers and magazines.
Publishes a weekly blog for Weborama about digital transformation of media and advertising.
Recently published a white paper with IPSOS and Weborama: ” Valeurs de la presse. Ses audience, ses data”.
Member of the Scientific Committee of the CESP (audit and certification of media analytics and measurements) in Paris.
President of the Scientific Committee of IREP (research institute for media advertising).